XPENG Paris Collaboration
XPENG Paris Collaboration
A hybrid production for XPENG, combining live-action filmmaking in Paris with AI-driven creative workflows to deliver a refined, future-facing visual narrative.
A cross-border collaboration for XPeng, combining cinematic production with AI-driven creative workflows. Set in Paris, the project explored a hybrid model blending real-world execution with AI-generated visual layers to create a refined, future-facing narrative. Our Role Creative direction aligned with AI-assisted workflows Integration of AI-generated visuals with live-action footage Coordination between creative, technical, and post-production pipelines The project required a balance between precision filmmaking and emerging AI capabilities. We approached it through: Hybrid production planning (live-action + AI layers) Visual consistency between real and generated frames Tight collaboration across geographies and teams
A cross-border collaboration for XPeng, combining cinematic production with AI-driven creative workflows. Set in Paris, the project explored a hybrid model blending real-world execution with AI-generated visual layers to create a refined, future-facing narrative. Our Role Creative direction aligned with AI-assisted workflows Integration of AI-generated visuals with live-action footage Coordination between creative, technical, and post-production pipelines The project required a balance between precision filmmaking and emerging AI capabilities. We approached it through: Hybrid production planning (live-action + AI layers) Visual consistency between real and generated frames Tight collaboration across geographies and teams
Continue exploring our latest work
Most films are created with a visual mindset.
We approach them with a performance mindset.
Every decision from the opening second to the final frame is designed to hold attention and move the viewer toward action.
We understand that in advertising, clarity beats complexity, and speed matters as much as quality.
That’s why our work is focused not just on how it looks, but on how effectively it performs in real campaigns.
Continue exploring our latest work
Most production teams focus on how things look. We focus on how they perform. Every decision we make—whether it’s the hook, pacing, or narrative—is driven by one question: Will this hold attention and lead to action? We understand that in D2C, creative is not just content. It’s a growth lever. That’s why we approach every project with a performance mindset— building content that doesn’t just fit your brand, but moves it forward.
Continue exploring our latest work
Most films are created with a visual mindset.
We approach them with a performance mindset.
Every decision from the opening second to the final frame is designed to hold attention and move the viewer toward action.
We understand that in advertising, clarity beats complexity, and speed matters as much as quality.
That’s why our work is focused not just on how it looks, but on how effectively it performs in real campaigns.
Free 20-min intro call
Tell us what you're building
Work with a team that brings clarity, care, and creativity to every project.
Free 20-min intro call
Tell us what you're building
Work with a team that brings clarity, care, and creativity to every project.
Free 20-min intro call
Tell us what you're building
Work with a team that brings clarity, care, and creativity to every project.